I got the following idea from a comment left on the Creating Passionate Users blog:
In fiction writing, we call this feature gold coins. When you start out as a fiction writer, you learn that the easiest thing for a reader to do is to close your book and not pick it up again. The only way to make sure that someone finishes your book (and buys the next one!) is to “drop gold coins along the path,” little moments that make the user gasp or laugh or get excited, anything that will jolt the user. It doesn’t matter if it’s a good or bad jolt so long as it’s compelling. This tells the reader, “Look, I’m going to keep you entertained. Keep reading. And read the next one too.”
If done at the right pace, you can almost guarantee the reader will keep reading, even if he violently disagrees with what you’re trying to say.
Posted by: Elf M. Sternberg May 5, 2005 02:36 PM
How could this be applied to the relationships in your life? Do you “drop gold coins” to keep people interested in the relationship? I know it sounds like it could be considered “manipulative”, but it can also add quite a bit of enjoyment to the lives of important people around you.
Consider for a moment how your life would be if you sent a handwritten note to someone important in your life once or twice a year. You would probably see some improvements, but how about if you sent a note every other month? or every month? Do you think that something good might develop?
And this does not have to be limited to your personal life and your friends and family. It could be used with business acquantances also. Of course the content of the notes would be different and they would have to be appropriate to the business relationship, but what better way to stay in touch than a handwritten note?
What about “gold coins” for yourself? Why not reward yourself with new experiences every now and then? Keep your life interesting and you will make it more interesting for everyone you meet !
Write On !