Marketing VS. NCAA Tournament …. a great analogy

Shotgun marketing blog has an interesting post that draws an interesting analogy between the NCAA [basketball] tournament and Marketing.

Click here to read it.

I would add one more analogy….

“March Madness” is what they call the exciting action provided by the NCAA basketball tournament.

“Market Madness” is the [unbridled? unrealistic?] enthusiasm brought on when you start to believe your own marketing hype.

Any other ideas ???

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One Response to Marketing VS. NCAA Tournament …. a great analogy

  1. Ewa Lopiccalo says:

    I really liked your post. I will come back to learn more.

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