Mark Stevens, author of “Your Marketing Sucks” and other books, writes an interesting article on his blog called “Unconventional Thinking”.
Here is how it starts…
No one writes letters any more. Considering the options, they are cumbersome and reach the other party with glacial speed. So why bother. Zip off an email and move on to your iPod. Next.
Well, not so fast. And not so simple. We don’t write letters, in part, because they impart a sense of permanence, of legitimacy, of the genuine article, of here today and here tomorrow. Of the
Sounds like a great idea! Read the whole article by clicking here.