Walk into a high dollar hair salon and you might be offered a glass of wine to go with your $60 haircut. IF you have an appointment that is. Walk into a Bishops Barbershop on any given Tuesday (no appointment necessary) and suck down the suds during your $12 buzz cut.
Rivera didn’t invent the idea of a different kind of hair salon. The niche is includes SportsClips, which features TVs blaring ESPN and stylists in NASCAR gear. Then there’s Cartoon Cuts, where kids get hosed down by a nozzle that resembles an elephant trunk. But Rivera’s joint is different. Partly on account of that beer, and partly due to the street art he supports which creates the uber-urban vibe. But mostly it’s because of the personality Rivera has infused into his brand.